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HOW FANDOM REDUCED USER COMPLAINTS AND SAVED HOURS DEALING WITH SECURITY ISSUES BY SWITCHING SOLUTIONS

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CHALLENGE

Issues: lack of security efficacy and ROI with existing solution.

Even with a solution in place, Fandom couldn’t solve a number of security violations from occurring. The problem they kept running into was identifying and blocking redirects in real-time, which lead to a high volume of user complaints and spent a lot of time and resources on removing bad ads.

TOP OBSTACLES

200M

Keeping 200M monthly unique visitors safe

5

Protecting 5 web properties

2

With a 2 person ad ops team

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SOLUTION

Fandom was looking for a solution that would effectively block redirects and other security issues in real-time, along with the necessary data to understand which sources were the culprit of bad creatives.

 

What sealed the deal

  • Increase in efficacy on blocking security issues vs. existing solution
  • Ease of use and in-depth data from the platform
  • Alerts and transparency on bad creatives
  • The responsiveness from Confiant team
  • Ease of implementation

RESULTS

Today, Fandom is reducing the time spent on finding and resolving redirects, saving $1,760 per month* on fixing ad issues across their team of 2 so they can focus resources on key revenue-producing initiatives.

*AdMonsters 2018 Salary Survey

“With the coverage that we have now, we definitely receive much fewer complaints than we used to and save approximately 4 hours per week dealing with security issues.”

Sylwia Komorowska-Girus

Sr. Revenue Operations Manager, Fandom

ROI

5B

Impressions monitored to date

11M

Blocked issues (impressions) to date

4

More hours saved per week vs. prior solution

Fandom’s favorite Confiant features

  • Efficacy for real-time blocking
  • Alerts about percentage of inventory blocked for a specific partner
  • Newsletters with summaries of statistics and info on big attacks

TAKE US FOR A SPIN

Request a trial and see how it feels to have Confiant on your side.