Explore the data behind this year’s biggest shifts in ad quality, security, and trust.
Download the 2025 Midyear report
Confiant analyzed more than 7 billion impressions to uncover where the ad-based economy stands today and where it’s most exposed.
This edition highlights:
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1 in every 78 ads carries risk to users or partners.
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Cloaking payloads have overtaken redirects as the fastest-rising threat vector.
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Phishing and scam-related violations now account for nearly half of all bad ads.
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AI-generated and synthetic creatives are emerging as a new quality frontier.
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A widening performance gap between exchanges that actively enforce standards and those that don’t.
The data makes clear: quality and security are no longer separate measures — they’re the foundation of digital trust.
