Next-gen control for the ad operations professional
Confiant was built for the programmatic era, so it takes a new approach to eliminating bad ads. The result is more control for you and significantly broader threat detection.
Block bad ads without killing the whole tag
With Confiant, you’re no longer beholden to your exchange/SSP to fix a bad ad. Find a problem and block it immediately, without having to kill the whole ad tag, and without having to wait for your partner to understand and fix the problem.
Check every last impression
Other solutions sample only a small subset of your inventory, leaving vast swaths of ads unchecked. Confiant lives inside your impression stream, combining ad scanning, impression telemetry, and domain analysis to identify a broader set of threats.
Eliminate the full range of user annoyances
Our fully customizable rules engine goes beyond malware, allowing you to detect and block forceful redirects, in-banner video (IBV), fake surveys, ad stacking & cookie stuffing, pop-ups/unders, auto-playing video and audio, and more.
Easy integration, maximum compatibility
Confiant's products fit seamlessly into your
workflow and technical stack.
One click DFP integration
DFP Premium customers can use Confiant quickly and easily through the Creative Wrapper functionality.
Support your header bidding
Confiant is compatible with all current and future header bidding configurations.
Works with non-programmatic
Target Confiant’s technology to programmatic ad tags, non-programmatic, or both.
Desktop, mobile, video
Confiant works with all types of inventory, across multiple platforms, and standards.
“Confiant is the single most exciting piece of anti-malware technology we’ve seen in years. If the whole industry adopted this, bad ads would be a thing of the past.”
Patrick McCann
VP Data Science at CafeMedia