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DON’T LET BAD ADS UNDERMINE

YOUR USER EXPERIENCE

Eliminate Unwanted Ads Before They Do Damage

Low quality ads can undermine even the best pages and brand reputations—creating an undesired user experience that leaves a bad impression on visitors to your site. Heavy ads can slow your site, impacting performance and increasing user complaints. Quality by Confiant helps you get rid of bad ads before they cause problems. And the best part? Your team can be as involved (or as hands off) as needed. Just set your controls and let us take care of the rest.

BAD ADS ARE BAD FOR BUSINESS

Disruptive ad behaviors lead to increased complaints, decreased engagement, and sky-high bounce rates. Those are all good reasons for visitors to stop coming back to your site—and for advertisers to stop buying your ad space. But we’re always ready to detect and block against the threat groups responsible for mass disruption.

Undesired Audio

Auto-play audio ads that play as soon as the page or ad loads.

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Undesired Video

Auto-play video ads that play as soon as the page or ad loads.

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Video Arbitrage

When bad actors sneak multiple, high-cost video ads into low-cost banner ad placements.

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Undesired Brands

Brands whose ads may be offensive, competitive, or inappropriate for a specific publisher's site or audience based on their consent (or age).

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Undesired Categories

Categories or types of ads that may be offensive, competitive, or inappropriate based on publisher's choices, or audience based on their consent (or age).

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Pop-ups

A disruptive graphical user interface (GUI) display area, usually a small window or Ad, that suddenly appears ("pops up") in the foreground of the visual interface.

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Flash Cookies (LSO)

AKA: Local Shared Object (LSO), Zombie Cookies, or commonly called a Flash cookie (due to its similarity with an HTTP cookie), is a piece of data that websites that use Adobe Flash may store on a user's computer.

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Geo Location Requests

Uses geotargeting (provided by mobile service providers) to pinpoint potential customers and supply them with ad content relatable to them.

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Dialog Boxes

A pop-up graphical control element in the form of a small window that communicates information to the user and prompts them for a response.

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Misleading Claims

Ads that use misleading language or imagery to garner clicks or sell products and services of dubious quality.

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Heavy Ads (File Weight)

Ads with a large file size that slow your site, tank performance, leading to lost users and lost revenues.

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Undesired Expand

Ads that expand beyond their expected dimensions without viewer interaction or start in an expanded state.

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Non-monetizing Ads

Public service announcement ads or other non-revenue producing ads.

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YOU’VE GOT THE POWER TO CONTROL IT ALL

You don’t want ads from your arch nemesis (think Batman advertising for the Joker) served on your site. Similarly, you probably don't want other competitive brands advertising on your site. Maybe you need to protect innocent eyes and ears from certain content or filter out undesirable content. Whatever the reason, our quality controls give you the ability to detect and block ads associated with more than 225,000 brands and 100+ categories.

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KEEP ADVERTISER BLOCKED ADS OUT OF SIGHT, OUT OF MIND

Advertiser blocked ads can be a pain for publishers—putting placeholder ads that don’t always monetize in valuable ad spots. Confiant is the only platform that allows you to detect, block, and replace those ads instead of simply disabling click throughs or preventing placeholder ads from taking up valuable ad inventory. And it all happens in real time, so site visitors never know the difference.

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Louis-David “LD” Mangin

Confiant is not LD’s first rodeo. In fact, it’s the sixth start up he’s been a part of and the second he co-founded. When he’s not keeping the Confiant team collaborating and caffeinated, you can usually count on LD to be planning his next offshore sailing adventure or working on his yoga headstands.

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KEEP AD SLOTS FILLED WITH OUR ADVERTISER BLOCKED ADS (ABA) TOOL

Advertiser blocked ads can be a pain for publishers—putting placeholder ads that don’t monetize in valuable ad spots. Confiant is the only platform that allows you to detect, block, and replace those ads instead of simply disabling click throughs or showing placeholder ads that take up valuable ad inventory space. And it all happens in real time, so site visitors never know the difference.

SMOOTH OPERATORS

Heavy ads can be a real drag on a site’s performance, leading to page latency. We give publishers the ability to set a file weight threshold so you can minimize latency, and maintain a smooth, reliable user experience across all your properties.

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WE’VE TEAMED UP WITH SOME REAL QUALITY PARTNERS

HOW CONFIANT UNCOMPLICATED COMPLEX MEDIA'S AD OPS

Complex Media is a multimedia platform and online community that publishes premium content around pop culture. With over 120 million people engaging with their content, providing a premium user & ad experience is a top priority.

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