Confiant's Malvertising and Ad Quality (MAQ) Index (formerly known as our Demand Quality Report) is a quarterly look into the quality of demand in digital advertising.
Using a sample of over 156 billion impressions monitored in real time in Q2 2021, Confiant is able to answer fundamental questions about the state of creative quality.
Digital advertising delivers significant value to publishers but introduces myriad risks related to security, privacy, and user experience. Malicious, disruptive, and annoying ads degrade user experience and drive adoption of ad blockers.
In September 2018, Confiant released the industry's first benchmark report.
This report, the thirteenth in the series, covers Q2 2021.