Confiant's Malvertising and Ad Quality (MAQ) Index (formerly known as our Demand Quality Report) is a quarterly look into the quality of demand in digital advertising.
Using a sample of over 150 billion impressions monitored in real time each quarter, Confiant is able to answer fundamental questions about the state of creative quality.
Digital advertising delivers significant value to publishers but introduces myriad risks related to security, privacy, and user experience. Malicious, disruptive, and annoying ads degrade user experience and drive adoption of ad blockers.
In 2018, Confiant released the industry’s first benchmark report. This report, the 16th in the series, covers the first half of 2022.