AdPushup, part of Geniee’s global supply-side business and a leading revenue optimization platform for web publishers, announced a strategic partnership with Confiant, the New York–based cybersecurity company built for digital advertising. This collaboration combines AdPushup’s advanced revenue optimization technology with Confiant’s real-time ad security and quality controls, enabling publishers to boost yield while safeguarding their audiences.

“Industry reports estimate that malvertising costs publishers billions in lost revenue and user churn each year. At AdPushup, we know that protecting audiences is just as critical as driving yield. By partnering with Confiant, we’re ensuring that our publishers not only maximize revenue but also safeguard the trust that keeps their businesses growing.”
— Tomoaki Kudo, CEO, Geniee Inc.

For publishers, the stakes are higher than ever: balancing monetization with user trust requires both performance and protection. Confiant’s technology provides real-time control over ad quality, blocking malicious, deceptive, and non-compliant creatives before they reach users.

By bringing together AdPushup’s proven optimization expertise and Confiant’s industry-leading threat detection, the partnership ensures every impression delivers value, without exposing users to malvertising, scams, or disruptive ad experiences.

“AdPushup exemplifies the powerful commitment we see across our client base—driving performance while we ensure quality and trust. This partnership reflects how, together with our clients, we’re elevating what the modern ad stack can deliver.”
— Louis-David Mangin, CEO and Cofounder, Confiant.

Both companies actively support industry efforts to improve transparency and accountability in digital advertising. As members of the Interactive Advertising Bureau (IAB) and the Trustworthy Accountability Group (TAG), AdPushup and Confiant share a commitment to advancing industry standards and strengthening the ad-based economy.

About AdPushup

AdPushup, a product by Geniee US Inc. (formerly Zelto, a part of Geniee Inc. since 2023), is a Google Certified Publishing Partner that helps Web & App publishers maximize advertising revenue while maintaining exceptional user experiences. Its platform offers a complete suite of solutions, including ad layout optimization, header bidding, ad mediation, innovative ad formats, adblock recovery, and revenue analytics. Trusted by 300+ publishers worldwide, AdPushup is part of Geniee’s global supply-side business, enabling publishers to achieve sustainable growth in today’s digital advertising ecosystem. Learn more at adpushup.com.

About Confiant

Confiant is cybersecurity built for digital advertising. We secure the ad economy by giving publishers, SSPs, and DSPs real-time control over the ads they serve—combining security with quality controls to protect revenue, reputation, and users. With the deepest visibility into ad ecosystem risks and unique innovation in exposing the criminal networks hidden in ad tech, Confiant disrupts bad actors by cutting off the economics that fuel them. The company delivers lasting revenue, growth, and trusted ad experiences, protecting the advertising infrastructure that underpins the digital landscape.
Learn more about us at confiant.com.