Setting New Standards: A Conversation with Magnite's Brian Buttray
In digital advertising, staying ahead means more than maintaining standards, it means evolving...
Is Political Ad Revenue Worth the Risk?
Voters aren't the only ones making tough choices this election season. As last-minute digital...
Confiant Launches Political Ad Management for Video
Confiant, the ad tech industry’s anti-malvertising leader, today announced the launch of a new...
Confiant 2023 Annual Malvertising and Ad Quality Index is Online
Get up to speed with the annual Malvertising and Advertising Quality Index (MAQ) benchmark report...
First-Ever Prebid Server Integration for Creative Verification
Innovative server-side integration enhances ad quality, security, and privacy. NEW YORK, November...
Confiant releases H1 2023 Malvertising and Ad Quality Index
Q1 2023 Ad Security Violation Rate Reaches Highest Level in Four Years, According to Report Key...
ScamClub Threat Intelligence Report Overview
UPDATE: On September 27, 2023, Motorik contacted us to validate our discoveries, affirming that...
Confiant Named 2023 Best Ad Analytics Solution by MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and...
Understanding How Important Creative Categorization is to Digital Advertising
Evaluation of common approaches At any given time, millions of unique ad creatives are active in...
What are the three main factors that determine ad quality?
Our internet use has increased exponentially as we rely on technology more and more in our daily...
Five Ways Bad Ads Steal Good Money From SSPs
Programmatic and Bad Ads Digital advertising soared 35% to $189 billion in 2021, according to the...
When X Doesn’t Mark the Spot, Autoclose Interstitial Reduces Churn
Why Interstitials? In 2022, according to Statista there are 6.567 billion smartphone users in the...
Red Button Alert: Taboola Native Ads
Confiant Notifies Customers of Security Alert Confiant alerts our customers whenever significant,...
FizzCore: A Growing Threat to Publishers’ Revenue and Audiences
Threat actors are malicious entities responsible for organizing and executing attacks that...
Ad-Based Financial Investment Scams - Part III
What is Being Done to Prevent Ad-Based Investment Scams? In Part I and Part II we discussed how...
Ad-Based Financial Investment Scams - Part II
In Part I we discussed how financial scams were increasing rapidly in Europe. Here’s what’s been...
Ad-Based Financial Investment Scams - Part I
We have all seen the recent stories on BBC, Guardian, CNN, Reuters, and other news outlets...
Are Bad Mobile Ads Contributing to User Churn in Your App?
With mobile ad spend on track to hit $350 billion in 2022, after surpassing $295 in 2021, in-app...
Native Ads are Three times more likely to have security issues than banner display ads.
Native ads are designed to blend into content pages in order to be engaging to users, which...
Ad Serving, Serving Fines: How California is Cracking Down with GPC
As of July 1, 2021, the California Attorney General (AG) began sending violation notifications to...
