Confiant Named 2023 Best Ad Analytics Solution by MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and...
Understanding How Important Creative Categorization is to Digital Advertising
Evaluation of common approaches At any given time, millions of unique ad creatives are active in...
What are the three main factors that determine ad quality?
Our internet use has increased exponentially as we rely on technology more and more in our daily...
Five Ways Bad Ads Steal Good Money From SSPs
Programmatic and Bad Ads Digital advertising soared 35% to $189 billion in 2021, according to the...
When X Doesn’t Mark the Spot, Autoclose Interstitial Reduces Churn
Why Interstitials? In 2022, according to Statista there are 6.567 billion smartphone users in the...
Red Button Alert: Taboola Native Ads
Confiant Notifies Customers of Security Alert Confiant alerts our customers whenever significant,...
FizzCore: A Growing Threat to Publishers’ Revenue and Audiences
Threat actors are malicious entities responsible for organizing and executing attacks that...
Ad-Based Financial Investment Scams - Part III
What is Being Done to Prevent Ad-Based Investment Scams? In Part I and Part II we discussed how...
Ad-Based Financial Investment Scams - Part II
In Part I we discussed how financial scams were increasing rapidly in Europe. Here’s what’s been...
Ad-Based Financial Investment Scams - Part I
We have all seen the recent stories on BBC, Guardian, CNN, Reuters, and other news outlets...
Are Bad Mobile Ads Contributing to User Churn in Your App?
With mobile ad spend on track to hit $350 billion in 2022, after surpassing $295 in 2021, in-app...
Native Ads are Three times more likely to have security issues than banner display ads.
Native ads are designed to blend into content pages in order to be engaging to users, which...
Ad Serving, Serving Fines: How California is Cracking Down with GPC
As of July 1, 2021, the California Attorney General (AG) began sending violation notifications to...
Security And Quality Violation Rates Increase Across Digital Advertising In Q1 2021
CONFIANT'S MALVERTISING & AD QUALITY INDEX (MAQ) FOR Q1 2021 SHOWS: One in every 150 impressions...
Confiant Now Covers Native Ads
We’re pleased to announce coverage for on-page native ads, expanding support for providers like...
The Scourge of Misleading Claims
At Confiant, we are doubling down on our commitment to protect publishers and their audience by...
Publishers are Worried About Political Ads this Election Season
Online political advertising is exploding. Back in 2008, candidates spent a meager $22.25 million...
Ad Security Issues In July
This is the first of monthly blog posts where we’ll provide a recap of ad security incidents for...
A Publisher’s Guide to Evaluating Ad Security and Ad Quality Solutions
Digital publishers seemingly face a dilemma between protecting their audiences from malicious,...
Forced redirects now. What's next?
Back in January, our research team uncovered a threat actor, we labeled as FizzCore, who didn't...
Success Story: How Complex Media prevents revenue & user disruption by controlling the Ad experience
Complex Media is a multimedia platform and online community that publishes premium content around...
