We all know ad fraud, also known as invalid traffic, occurs when malicious actors manipulate digital advertising systems to generate fraudulent traffic and false revenue. Software that pretends to be human traffic, called bot farms, are often used to pump the ad network with huge quantities of false clicks and impressions on digital ads, creating huge revenues for criminals by creating fake supply.
Fake ads from the demand side (malvertising) can drive ad fraud as well as fake impressions. Demand fraud is a deeply malicious activity that manipulates the lowest levels of the ad ecosystem to steal money from legitimate industry participants. Published 3/6/2023 in The Drum
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