---
title: Malicious Ads and In-Banner Video Hit Lowest Rates Since Early 2018
description: These improvements demonstrate that the industry is making a concerted effort to clean up digital advertising
image: https://www.confiant.com/hubfs/Imported_Blog_Media/Confiant%20Logo-2-Nov-04-2021-10-10-59-58-PM.png
---

- [Press](https://www.confiant.com/news/tag/press)

![Team Confiant](https://www.confiant.com/hubfs/23ws/confiant-logo-bluebg.png)

**PR Web** Aug 19, 2019 12:00:00 AM  •   Just a short read!

# Malicious Ads and In-Banner Video Hit Lowest Rates Since Early 2018

![](https://www.confiant.com/hubfs/Imported_Blog_Media/Confiant%20Logo-2-Nov-04-2021-10-10-59-58-PM.png)

[**Confiant**](https://www.confiant.com/), the leader and innovator in advertising security, today released its **Demand Quality Report for Q2 2019**. The report shows that the industry continues to make steady progress in reducing the scourge of bad ads, with the lowest rates of malicious and In-Banner video ads observed since **Confiant published its first report in early 2018.**

**Among the key findings and trends the report uncovers are:**

[1] Malicious ads fell to their lowest rate since early 2018: Malicious ads declined from 0.39% of impressions in Q1 (and a high of 0.54% in Q4 2018) to 0.25% in Q2. A huge gap persists between the best and worst performers, however. Among top SSPs, the worst performer is over 60 times as likely to deliver a malicious ad as the best performer.

**Read Complete Article:**   
[https://www.prweb.com/releases/malicious_ads_and_in_banner_video_hit_lowest_rates_since_early_2018_according_to_new_confiant_research/prweb16512726.htm](https://www.prweb.com/releases/malicious_ads_and_in_banner_video_hit_lowest_rates_since_early_2018_according_to_new_confiant_research/prweb16512726.htm)

## Browse all our topics

- [Press](https://www.confiant.com/news/tag/press)
- [Malvertising](https://www.confiant.com/news/tag/malvertising)
- [Ad Tech](https://www.confiant.com/news/tag/ad-tech)
- [Cybersecurity](https://www.confiant.com/news/tag/cybersecurity)
- [Confiant](https://www.confiant.com/news/tag/confiant)
- [Platforms](https://www.confiant.com/news/tag/platforms)
- [Report](https://www.confiant.com/news/tag/report)
- [Publishers](https://www.confiant.com/news/tag/publishers)
- [Privacy](https://www.confiant.com/news/tag/privacy)
- [Ad Quality](https://www.confiant.com/news/tag/ad-quality)
- [Transparency](https://www.confiant.com/news/tag/transparency)
- [Bad Ads](https://www.confiant.com/news/tag/bad-ads)
- [Programmatic Advertising](https://www.confiant.com/news/tag/programmatic-advertising)
- [Ad Fraud](https://www.confiant.com/news/tag/ad-fraud)
- [Advertising](https://www.confiant.com/news/tag/advertising)
- [Awareness](https://www.confiant.com/news/tag/awareness)
- [Black Friday](https://www.confiant.com/news/tag/black-friday)
- [Supply Chain Integrity](https://www.confiant.com/news/tag/supply-chain-integrity)
- [Trust](https://www.confiant.com/news/tag/trust)

×

### Make online threats our problem. Not yours.

Join *1,000+* brands who trust Confiant to better their digital security. Request a free trial today.

- ![Magnite logo](https://www.confiant.com/hubfs/22/logo-w-magnite.png)
- ![Insider Inc logo](https://www.confiant.com/hubfs/22/logo-w-insider.png)
- ![Complex logo](https://www.confiant.com/hubfs/22/logo-w-complex.png)
- ![Vuukle logo](https://www.confiant.com/hubfs/22/logo-w-vuukle.png)