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Platforms

Oct 22, 2024 7:31:36 AM

Covered By Confiant: Introducing The Industry’s First Real-Time In-stream Video Ad Coverage

Publishers who want to make the most of their programmatic advertising are increasingly excited by...

Oct 16, 2024 6:07:30 PM

Is Political Ad Revenue Worth the Risk?

Voters aren't the only ones making tough choices this election season. As last-minute digital...

Sep 5, 2023 8:45:00 AM

Understanding How Important Creative Categorization is to Digital Advertising

Evaluation of common approaches At any given time, millions of unique ad creatives are active in...

Platforms

Mar 7, 2023 8:23:23 AM

Excellence in Ad Quality: PubMatic Protects Publishers and Audiences

PUBMATIC's investment in Ad Quality Infrastucture Eric Bozinny, Senior Director, Marketplace...

Platforms

Feb 22, 2023 4:32:59 PM

How DSPs Can Benefit From A Solution Like Confiant

Demand Side Platform (DSP) Challenges The incredible scale of programmatic advertising makes it...

Confiant for DSP

Platforms

Dec 14, 2022 12:58:15 PM

Bringing Transparency To The Buy-Side

Day after day, search after search and page after page–you see ads. Everyone encounters ads,...

buy side transparency

Oct 21, 2022 7:29:50 AM

Five Ways Bad Ads Steal Good Money From SSPs

Programmatic and Bad Ads Digital advertising soared 35% to $189 billion in 2021, according to the...

Aug 18, 2020 12:00:00 AM

SSPs aren't created equally: Insights into which SSPs drove the most problematic impressions in Q2, 2020

As the programmatic landscape continues to evolve post-COVID, we take a look back at last quarter...

Jun 23, 2020 12:00:00 AM

Top performing SSPs in Q1 2020?

We recently published a blog post on where attacks occurred in Q1 2020, looking at which countries...