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News from Confiant

First-Ever Prebid Server Integration for Creative Verification

Innovative server-side integration enhances ad quality, security, and privacy. NEW YORK, November...

Read full article >

  • Ad Tech

Feb 3, 2022 10:36:20 AM

Ad-Based Financial Investment Scams - Part I

We have all seen the recent stories on BBC, Guardian, CNN, Reuters, and other news outlets...

  • Press

Feb 2, 2022 12:00:00 PM

Ad Age Names Confiant Among its 2022 Best Places to Work

Leading Advertising Threat Intelligence Firm Recognized as a Leading Employer NEW YORK February 2,...

  • Cybersecurity
  • Ad Tech

Jan 25, 2022 1:36:04 PM

Are Bad Mobile Ads Contributing to User Churn in Your App?

With mobile ad spend on track to hit $350 billion in 2022, after surpassing $295 in 2021, in-app...

bad mobile ads
  • Privacy

Jan 19, 2022 12:53:00 AM

ADTECH Vendor Caught Tampering With Consent Signals

Every trusted signal is a potential target for forgery, and privacy consent signals are no...

  • Cybersecurity
  • Ad Tech

Oct 22, 2021 12:00:00 AM

Native Ads are Three times more likely to have security issues than banner display ads.

Native ads are designed to blend into content pages in order to be engaging to users, which...

  • Privacy
  • Publishers

Sep 27, 2021 12:00:00 AM

EU Publishers: Are You In the Crosshairs of GDPR Enforcement?

Publishers frequently ask us whether they’re really responsible for their vendors’ use of user...

  • Privacy
  • Ad Tech

Aug 31, 2021 1:13:00 AM

Ad Serving, Serving Fines: How California is Cracking Down with GPC

As of July 1, 2021, the California Attorney General (AG) began sending violation notifications to...

  • Privacy
  • Ad Tech

Aug 27, 2021 12:58:00 AM

Does Your Cookie Banner Use This Dark Pattern?

Confiant is always on the lookout for security and compliance issues which could be potential risks...

  • Confiant

Jul 21, 2021 12:00:00 AM

Two Trillion Ad Impressions and Counting

Confiant achieves largest data set of monitored impressions in the AdTech sector We just passed the...

  • Report
  • Ad Tech

Jun 28, 2021 12:00:00 AM

Security And Quality Violation Rates Increase Across Digital Advertising In Q1 2021

CONFIANT'S MALVERTISING & AD QUALITY INDEX (MAQ) FOR Q1 2021 SHOWS: One in every 150 impressions...

  • Press

May 25, 2021 12:00:00 AM

New Privacy Compliance Solution: Monitor and Block Non-Compliant Creatives in Real Time

Confiant Privacy Compliance Product complements CMPs by detecting issues that occur when an ad...

  • Privacy
  • Publishers

May 13, 2021 12:00:00 AM

Publishers Need a Better Way to Manage Privacy Risks

Privacy compliance is a minefield for publishers. Publishers own the relationship with their users...

  • Ad Tech
  • Confiant

May 3, 2021 12:00:00 AM

Confiant Now Covers Native Ads

We’re pleased to announce coverage for on-page native ads, expanding support for providers like...

  • Press

Apr 2, 2021 12:00:00 AM

Smart AdServer achieves top ranking in "Most Secure Ad Platform" of 2020 According to Recent Analysis by Confiant

FOR IMMEDIATE RELEASE - NEW YORK, NY - MARCH 30, 2021 - According to advertising security leader,...

  • Press

Mar 29, 2021 12:00:00 AM

Confiant Launches New Native Ad

NEW YORK March 25, 2021 – Cybersecurity startup Confiant, Inc., the market leader in ad security...

  • Privacy

Jan 29, 2021 12:00:00 AM

#dataprivacyday: Our Roundup of MUST-READS on Data Privacy

If you were on Linkedin at all yesterday, you probably noticed that January 28th is #DataPrivacyDay...

  • Malvertising
  • Report

Jan 5, 2021 12:00:00 AM

Looking back on 2020: Review on Malvertising activity and Ad Quality

This gif summed up 2020 fairly well: Source: Giphy Although most of us are glad that the dumpster...

  • Malvertising

Dec 29, 2020 12:00:00 AM

What is malvertising?

Malvertising, a word that blends malware with advertising, refers to a technique cybercriminals use...

  • Ad Tech

Dec 16, 2020 12:00:00 AM

Confiant detection & blocking misleading claims: What is it & why it matters

2020 has seen the rise of a specific type of malvertising that is less reliant on previous tactics...

  • Malvertising
  • Report

Dec 10, 2020 12:00:00 AM

Malvertising activity in November

This blog post series recaps some of the large attacks Confiant observed and prevented during...

  • Confiant

Dec 10, 2020 12:00:00 AM

Confiant Hires exec Steve Rubinstein for COO role

New York, N.Y., – November, 18, 2020 First-to-market creative verification, ad blocking and...

  • Ad Tech

Dec 3, 2020 12:00:00 AM

The Scourge of Misleading Claims

At Confiant, we are doubling down on our commitment to protect publishers and their audience by...

  • Malvertising
  • Report

Oct 13, 2020 12:00:00 AM

Malvertising activity in September

This blog post will recap some of the large attacks Confiant observed and prevented during...

  • Press

Sep 14, 2020 12:00:00 AM

iPhone Users Warned To Update As 1.1 Billion Badvert Attack Is Confirmed

I first wrote about eGobbler, the prolific threat actor behind malvertising campaigns with a...

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